If you want to run any Facebook ad, Facebook Pixel can be helpful to optimize ad campaigns. Now, let’s get started with the process. This process is a manual process. There are two steps.
Creating New Facebook Pixels With Facebook Ads Manager
First, you have to go to the tab ‘Pixels’ in Facebook Ads Manager. If you haven’t developed any pixel, you can select the green button ‘Create a Pixel.’ You can create only one pixel per account. Now, a box will appear asking for a name.
You have to select ‘Create.’ After that, you should notice some options for the process of adding a Facebook pixel to your WordPress site. You have to choose the option ‘Manually Install the Code Yourself.’ Now you should see the tracking code of the Facebook Pixel. You will have to use this code in the next step.
Adding The Tracking Code Of Facebook Pixel The <head> Section Of WordPress
There are many ways to add code snippets to WordPress. A simple method is using a free plugin named ‘Insert Headers and Footers.’ Firstly, you have to install the plugin and activate it. Now, you have to go to ‘Settings’ and then to ‘Insert Headers and Footers.’
Now you have to paste the tracking code of Facebook Pixel into the box ‘Scripts in Header.’ You have to save the changes after that. So, you have completed the process of adding Facebook Pixel to WordPress.
Facebook Pixels help you target your ads and check the effectiveness of the ads at converting clicks into sales. We hope these instructions have been good enough for you to understand the process of adding Facebook Pixels on WordPress.