Congratulations You have just developed a stunning website for your new business. It looks great and has got just the right content and graphics that convey your business information to your prospective clients all over the globe. You are totally satisfied with its development and the way it looks.
However, this is just like building a great palace in the middle of nowhere because none of your prospective customers, especially those who are not already in contact with you know about your website. To them, it does not exist. Physical buildings can be spotted by people who pass by them in the physical world. In the world established in cyberspace, no one can ‘see’ unless they have the exact address of your website.
The Website Address
The website address is in the form of a Universal Resource Locator (URL) which usually starts with http:// or https:// depending on whether you have ensured security on your website or not. As an example, the amazon website has a URL or website address of https://amazon.com however, you can access the website even if the address is input as amazon.com.
Another way of accessing the Amazon website is to simply search for it on the search engines by writing ‘Amazon’. The search engine will access it immediately.
The reason a search engine like Google can get to the Amazon website is that the amazon website is registered on Google and many other search engines as well. Had the Amazon website not existed in the database of these search engines, it would not have been accessed through them and you would have needed to know the exact URL.
As such, your website must be registered with search engines and has to be included in their database so that it can be accessed by simply typing the name of your company and not the URL in the search engine.
Keywords
If only your website name is listed in the search engines’ databases, using the method given above, only those prospective customers can access your new website who know the name of your business. However, what about the thousands or even millions of people who can be your customers based on your product or service offering but do not know the name of your company.
The concept of keywords is vital here. When you submit your website for listing in the database of search engines, you also submit keywords that describe your business and its core product and service offerings. As an example, if you are in the business of selling Electrical appliances then all the names o0f the categories of products you sell will be the keywords.
For this business words like TV, Television, LED TV, Smart TV, washing machine, convection oven, microwave oven, iron, headphone, dishwasher, etc. are all appropriate keywords to be submitted to the search engines along with the name of the company and URL of your company website.
Keyword Search By Searchers
Whenever someone anywhere in the world or in your country or region searches for a supplier of Smart TV and inputs this word in Google or any other search engine, the keyword being already a part of your submission to the search engines will enable your website to be displayed in the list of the websites that the search engines displays for the searcher. The ranking of the website.
however, is another matter, and if you want your website to be displayed on the search engine’s first page for searchers in a certain location.
You have to arrange that with the search engine operator on a paid subscription basis or you could try to optimize your website content in such a way that it uses the keywords that concern your business in an optimized way. This is known as search engine optimisation or SEO.
Submitting Your Website To The Search Engines
While all search engines are important, it is vital to submit your website to Google first. For this, you can add an updated sitemap to your Google account or simply submit an indexing request for your company URL Fetch as Google. However, in either of these cases, as a site owner, you will be required to register at the Google Search Console.
Bing
For Bing, a Bing Webmaster Tools account is required. In case you have a Google Search Console registration, Bing will pull verification information from there. After logging into the Bing Webmaster tools, Choose Configure My Site and then Submit URLs. Your URL can then be submitted.
Baidu
To target prospective clients in China, submission to Baidu is recommended. For this submission on Baidu, one has to be careful that there is no pornographic content on the site. There should be no politically offensive content as well.
It is recommended to include a Chinese version of the website as well. You can open a Baidu Webmaster Tool account and log into it. Go to this link submission page at https://ziyuan.baidu.com/linksubmit/url and afterward, you can submit your URL and click the submit button.
Multiple Search Engine Submissions
For submission of the website URL to multiple search engines at the same time along with your keywords, you can use multiple search engine submissions at sites like Entireweb at the link https://www.entireweb.com/free_submission/ Such sites register your site with multiple search engines including Google and Yahoo and resubmission every month is free.
Resubmissions are important to ensure a good ranking of the website on the search engines. These submissions are free and carry no charge. This method allows a lot of time-saving otherwise, the website will have to be submitted to every search engine and require a lot of your time.
Seo Optimisation Before Submission
It is important to SEO optimize your website before submitting it to search engines. This will make sure that the website will get a proper ranking on the search engines and will have a higher probability of appearing on the first few pages of the search results.
It is important to use the keywords intelligently all over the website however, their inclusion must not appear to be forced in any way.
